Privacy Policy

1. Introduction

Dark Peak Analytics ("we", "our", or "us") is committed to protecting the privacy and security of your personal data. This Privacy Policy outlines how we collect, process, and safeguard your information when you engage with our website and services, in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

2. Data Controller

Dark Peak Analytics is the Data Controller for the personal data collected through this website.

Contact Details: Dark Peak Analytics 8 Old Hay Gardens Sheffield, S17 3HG Email: contact@darkpeakanalytics.com

3. Information We Collect

We collect information that identifies, relates to, or could reasonably be linked to you ("Personal Data"). This includes:

Identity Data: Name, job title, and organization.

Contact Data: Email address and telephone number.

Technical Data: IP address, browser type, and usage patterns collected via cookies or similar tracking technologies.

Inquiry Data: Information provided by you through our contact forms regarding project requirements or training needs.

4. Legal Basis for Processing

We only process your data when we have a legal basis to do so, typically:

Consent: When you voluntarily provide details via our contact forms.

Contractual Necessity: When processing is required to provide a quote or fulfill a service agreement.

Legitimate Interests: To improve our website performance and communicate relevant service updates.

5. How We Use Your Information

We utilize your data to maintain the high standard of service associated with Dark Peak Analytics, specifically to:

Provide Technical Consultations: Respond to inquiries and provide bespoke project proposals.

Deliver Training Services: Manage course registrations and provide educational materials.

Service Optimization: Analyze website usage to improve our digital interfaces and user experience.

Professional Communication: Send occasional updates regarding our services, technical insights, or platform developments (you may opt out at any time).

6. Data Retention & Security

We retain personal data only for as long as necessary to fulfill the purposes for which it was collected, including legal, accounting, or reporting requirements. We implement robust technical and organizational security measures to prevent unauthorized access, disclosure, or loss of your data.

7. Your Rights

Under UK GDPR, you have the right to access, correct, or erase your personal data. You may also object to processing or request data portability. To exercise these rights, please contact us at contact@darkpeakanalytics.com.